Athens – Greece
Greek word “Gama” (means variety, range, selection and also defines a person with excellent skills who enjoys an incredible amount of respects by others) gently embraces the 4 wine varieties (2 white, 1 red, 1 rose) with the 4 names of the wine producers (Giorgos, Aristides, Michalis, Anastasios).
Gamut, the root of the word “Gama”, also represents the holistic philosophy of the product. In color reproduction, the gamut or color gamut, is a certain complete subset of colors and in music it defines a complete scale in medieval tradition.
Variety, Colors, Music harmonically bond with the Love of the producers. This is what Gama is all about.
Design concept was based on typography, with clean, modern lines referring to music notes and the music pentagram. In contrary with the chaotic visual result of the cryptolex, the name “Gama” stands out offering design balance and harmony.